Frozen Food Business in Bangladesh Free Essays

string(72) first to tackle the intensity of freezing nourishments past the winter months. Unique This paper is an audit of Bangladeshi Frozen Food Business. Solidified Foods in Bangladesh incorporate from fishes to prepared to-cook nourishments. In any case, fishes and shrimps are sent out and create outside trades for Bangladesh, though, the semi-prepared nourishments are imported and delivered locally. We will compose a custom exposition test on Solidified Food Business in Bangladesh or then again any comparative subject just for you Request Now To be sure, it is a potential business where country individuals can be profited by putting away little measure of cash, and creating and satisfying the rise need in the market. This paper moreover worries on the limitations of business, for example, absence of appropriately prepared individuals, solid rivalry for the home made handled nourishments. Consequently, this paper distinguishes new degree for the development and improvement of this portion. Since this section has got little concerns, we trust that this paper would meet the necessities for the improvement of the solidified food business and help the base for additional exploration on this fragment. Presentation Though Bangladesh is an agrarian based nation, its aquaculture is creating and adding to the fare of the nation. Truth be told, the solidified food is one of biggest supporter of the outside trade income and involves fourth situation among the fare things as far as absolute fare profit (Bureau of Statistics, 2004). In Bangladesh, solidified food incorporates shrimp and fish, and shrimp adds to most of income from the solidified food. Be that as it may, as of late, the solidified food business has gotten expanded, and customary contemplating it has additionally changed. In Bangladesh, it has been creating dependent on the fishery alongside handled meat and chicken. In reality, in Bangladesh, new pattern in the solidified food business is developing peacefully, which is semi or completely arranged food in retail outlets. Be that as it may, lamentably, there isn't a lot of research take a shot at this fragment of solidified food business done, which is creating and growing another inventive idea in the vacuum space of solidified food business. Truth be told, this turn of events and its arrangement suggestions have gotten little consideration in the writing on send out drove industrialization in creating nations (Athukorala Sen, 1996). Along these lines, for our examination work, we are concentrating on prepared solidified food found in the retail outlets, and expectation that this work would help for the further advancement of this portion in solidified food business in Bangladesh. In Bangladesh, fishes, shrimps and prawns are sent out as solidified food to different pieces of the world. The solidified fish part is blasting by trading. Income from this territory are expanding and can possibly build more. The estimation of these fares in 1996-97 was US$342. 26 millions (Bureau of Statistics, 1997). In any case, the shrimp belt of Bangladesh is consistently the subject of discussions on law, request, wellbeing and creation procedure and food quality and ecological issues. Accordingly, in 1997, the European Union (EU) forced a restriction on Bangladesh’s solidified food sends out after an EU investigation group report denounced shrimp preparing plants in Khulna and Chittagong for their inability to consent to EU quality control guidelines (http://www. ifpri. organization). Be that as it may, the plan of concern is with the semi or completely arranged solidified food that is a developing business sector in Bangladesh. These food things have been popularized as of late under organization marks like Bombay Sweets, Rich and Aftab. Furthermore, there are different worries that flexibly with this sort of solidified food and they are called hand crafted things. The scope of solidified food can contain arranged or semi-arranged food like parathas, pizza, franks, samucha, slashes, shami kabab, puri, pieces, and a lot progressively flawless delights. The expanding interest for these sorts of items has offered ascend to household creation of these food things, while, a few years back everything was imported (Personal Interview, Nandon). Cause of the Study Basically solidified food can be a prepared or semi-handled food that is kept in cooler to protect it for sometime in the future. Anyway a superior clarification may incorporate, Frozen food will be food saved by the way toward freezing. Freezing food is a typical strategy for food conservation which eases back both food rot and, by going water to ice, makes it inaccessible for bacterial development and hinders most compound responses (http://www. wikipedia. com). Additionally, the condition required to keep solidified food is diifferent. Nourishments might be saved for a while by freezing. Long haul freezing requires a steady temperature of - 18  °C (0 degrees Fahrenheit) or less. A few coolers can't accomplish such a low temperature. The time food can be kept in the cooler is diminished impressively if the temperature in a cooler varies. Variances could happen by a little hole in the cooler entryway or including a lot of unfrozen food. A unique sort of cooler is required to continually cool the food and thusly the surface of the food continues as before (http://www. wikipedia. com). Food saved by freezing or saved by the way toward freezing, is named as solidified food. Safeguarding food by freezing is an across the board technique for protection as it eases back both food rots. It occurs by going water to ice, which makes it inaccessible for bacterial enlargement and hinders most concoction responses. It is beyond the realm of imagination to expect to develop or deliver a wide range of food consistently or wherever around the globe. The requirement for capacity and keeping food new for an extensive stretch of time emerges to make them accessible in all season and all over. It is the gift of science that now it is conceivable to keep food solidified for our improvement. Today, solidified food items are making our frenzied ways of life appear to be somewhat simpler better. Actually, effectively developing and adjusting to the requirements of shoppers, solidified nourishments have been around significantly longer than we might suspect (http://www. reference. com). History of Commercialization of Frozen Food Business The solidified food industry that we see today can be followed back to quite a long while back to the past. Clearly, the presence of solidified food has consistently been on earth; in atmospheres that were cold enough for the food to freeze. The Chinese were the first to saddle the intensity of freezing nourishments past the winter months. You read Solidified Food Business in Bangladesh in class Food Later, the Greeks, Romans, Egyptians and Indians likewise found that (http://www. fraweb. organization). Despite the fact that ice-refrigerated railroad vehicles permitted transient food items to be transported as right on time as the 1860s, significant advancements in refrigeration building after World War II brought forth the solidified food i ndustry. Researchers additionally created strategies to control the maturing of organic products, vegetables, and different perishables that further expanded timeframe of realistic usability. Advances in transportation came especially quick †steamships in the mid-1800s, railways and refrigerated trucks nineteenth century †and joined with falling oil costs to significantly lessen the expense of delivery food. It currently costs 70 percent less to deliver freight via ocean, and 50 percent less to send via air, than it completed 20 years prior. Besides, innovation of solidified squeezed orange fixation and counterfeit natural food things additionally cause the shoppers situated in various topographical zone to appreciate occasional new nourishments whenever season (Halweil, 2002). With the course of time, numerous individuals created inventive strategies of food-freezing, including Enoch Piper, William Davis, and Daniel E. Somes. In any case, Clarence Birdseye (1886 †1956), an American taxidermist by profession, is credited for his fast freezing strategy that he developed in 1924 (http://www. oc. gov) and thought about the dad of the solidified food industry. He designed, created, and marketed a strategy for brisk freezing food items in advantageous bundles and without changing the first taste (http://www. wikipedia. com). Before the speedy freezing procedure went along, nourishments w ere solidified at a genuinely moderate rate, making the food sources free their taste and surface. In any case, Birdseye hypothesized that food must be solidified rapidly with the goal that its taste and surface can be kept up. His hypothesis secured the bundling, kind of paper utilized, and related advancements alongside the ‘freezing technique’. Truth be told, this fast freezing process really wound up making 168 licenses (http://www. loc. gov). The cutting edge solidified food industry was brought into the world more than 70 years back, in 1930, when solidified nourishments were being exchanged financially (http://www. nfraweb. organization). Targets of the Study This examination endeavors to recognize the present state of solidified food business in Bangladesh, particularly the semi-handled food section of solidified food. In this manner, our plan centers around the semi-handled food found in the retail outlet. Thusly, this investigation will distinguish the future point of view of the solidified food business, space of development, work opportunity and extent of creating solidified food business nation wide to build up the market and fare for remote income. Noteworthiness of the Study As we have seen from the prior fragment, solidified food business has gotten significant for Bangladesh because of its capacity of outside profit and work opportunity in this part. In any case, the semi-handled food fragment in the solidified food lacks any consideration; therefore no appropriate research work is accessible. Consequently, we trust our investigation would help the solidified food division as it would uncover the future point of view of the solidified food business and build up the thoughts on what the business people and government ought to accomplish for the turn of events and extension of this specific portion the. Philosophy To set up the report, we will go for enormous research on the solidified food business all through the semester. The investigation is for the most part dependent on optional information a

Strategic Marketing Management Essay Example | Topics and Well Written Essays - 3250 words

Key Marketing Management - Essay Example It is evident that the business field is advancing into a hypercompetitive domain described by the constant by increasingly extraordinary competition among industry players related with the development of purchaser influence (Kotler 2002). This pattern powers business associations to reexamine their procedures so as to contend all the more effectively and all the more productively. Then again, these advancements in the market likewise present open doors for business associations particularly in the manner they showcase their items and administrations to their particular objective markets. So as to pick the vital way that an organization should take, it should initially recognize the vital advertising alternatives accessible for it (Kotler 2002). The distinguishing proof of vital advertising alternatives is helped using distinctive key administration devices. Key administration devices are fundamental instruments for administrators and leaders. The utilization of these devices doesn't just give an analysis to the business association yet recommend arrangements and vital reactions also (Thomson 2002). This report will take a gander at the diverse key administration apparatuses utilized by business associations so as to recognize the doable and accessible key advertising alternatives. The primary area will concentrate on the Ansoff Matrix and how it very well may be utilized to assess the key headings that the organization can take. The subsequent part will take a gander at the other systematic instruments and methods which can be utilized to create advertising elective showcasing procedures. This paper will finish up with its discoveries. The Ansoff’s Matrixis is a device in vital administration which is used so as to help supervisors in choosing the item and market development procedure of a business association. After its distribution in the Harvard Business Review in 1957 out of an article entitled, ‘Strategies for Diversification,’ this key administration instrument has increased wide ubiquity and acknowledgment in the showcasing scene.

Video Lesson Using Transitions

Video Lesson Using Transitions (1) Length: 2:14 Bacon. Lettuce. Tomato. Mayo. Rye bread. You know what I’m talking about, right? Sounds pretty tasty! A sandwich order easily calls for a choppy, straightforward request, but when our students are writing essays, research reports with MLA in-text citations, and other types of writing assignments, they need to include transition words. Transition words connect ideas in a logical manner and help the reader understand the central idea and supporting evidence in an assignment. Whether you’re an English language arts teacher, history teacher, science teacher, or even a school librarian, written work in your subject area is a constant occurrence, one that you’re always striving to help your students refine. Are you looking for the perfect video to introduce transitions? Or, are your students in need for a refresher on how to use transitions effectively? Look no further! Check out our animated video, Transitions. In just over two minutes, your students will learn: What transitions are Why transitions are beneficial to use in writing pieces Commonly used transition words to include in written work How to effectively insert transition words in their appropriate places How to turn a boring and confusing writing piece into an interesting and understandable one ? Here are a few discussion questions to pose to students throughout the video to promote student discourse and learning: Why is it important to add transition words in our writing pieces? What would the world be like if transition words didn’t exist? Besides the transition words included in the video, can you think of any others to easily include in your writing? Create an anchor chart of helpful transition words to use as a reference. Try out some of these fun and engaging lesson ideas to help promote the use of transition words in writing: Pair students up and provide each group with a choppy, confusing paragraph. Ask the students to rewrite the paragraph, inserting transition words and phrases where appropriate, to make the writing piece understandable and interesting. Full class activity: Place a paragraph in need of transition words on the board in sentence strips. Give each student, or group of students, a blank sentence strip and a marker. Ask the students to write a transitional word or phrase on the sentence strip, and place it in the paragraph where appropriate. If you’re teaching your students how to effectively use transitions in their research papers, don’t forget to remind them to format and cite their work as well! Here are our helpful guides on MLA style, APA format, and Chicago style format. Looking for more videos? Click here to see all of our video lessons and infographics. Bonus: Copy and paste a newly written paragraph into the EasyBib Plus plagiarism and grammar checker. The first 5 grammar suggestions are free! Also free? Our grammar guides on adverbs, conjunctions, interjections, and other parts of speech.

A Short Note On The Cell Phone Industry - 1820 Words

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As Leo Sun from TMSunLion said: â€Å"it was reported that Microsoft s phone hardware revenue plunged 46% annually in constant currency terms due to the downsizing of the business and market share losses. Meanwhile, Surface device sales rose 61%, thanks to strong demand for the Surface Pro 4 and Surface Book. That s probably why Surface VP Panos Panay s team reportedly inherited the Surface Phone project last year -- launching future mobile devices under the Surface banner instead of the Lumia one might generateShow MoreRelatedSonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago,700 Words   |  3 Pagesmonths ago, the company was birthed by two entrepreneurs highly skilled and knowledgeable in telecommunications. They are preparing to present their first product, Sonic 1000 PDA. 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Supernatural Is The Longest Running Sci Fi Tv Show

Supernatural is the longest running sci-fi television show in America. It has a very big cult fandom following and has been on the air for 12 seasons. It follows the life of Sam and Dean Winchester. The reason this show has been so popular is because of the many references to religion or religious aspects to characters in the show. The show mainly references Christian and Judeo mythology. It stays on the line of Catholic theology. However, it does dive into Hinduism, voodoo, and Islam in a few episodes. There is no one religion that the show focuses on. It’s more that they take one aspect of a religion as use that as the â€Å"Monster of the Week†. But to really understand all of this, we must go into the show and what it is about. Supernatural follows the life of Sam and Dean Winchester who are hunters of supernatural beings. When the brothers were very young, their mother, Mary Winchester, died in a house fire, so their father took over to raise them. Their father, John Winchester taught them about the hunter lifestyle and drove them around the country their whole lives, hunting things, saving lives, the family business. Sam and Dean do spend most of their time hunting demons, ghosts, monsters and things of that sort. However, as the series has continued, they have delved into deeper and bigger beings. In season 4, Dean is pulled out of hell because he sold his soul to bring his brother back from the dead. Dean finds out that he was pulled out of hell by an angel namedShow MoreRelatedInsight to Coach Carter Film7710 Words   |  31 PagesFarrell and Michelle Rodriguez, and in 2002, he starred with Ben Affleck in the box office and critical success, Paramount’s â€Å"Changing Lanes.† Also in 200 2, Jackson starred in and executive-produced â€Å"Formula 51,† with Robert Carlyle; co-starred in the sci-fi thriller, â€Å"XXX† 11 and reprised his role as Mace Windu in the second installment of George Lucas’ â€Å"Stars Wars Episode II - Attack of the Clones.† In 2001, Jackson starred in â€Å"The Caveman’s Valentine,† directed by Kasi Lemmons. Jackson alsoRead MoreEssay on Fall of Asclepius95354 Words   |  382 Pagesnews. The black haired reporter was standing on an abandoned street with a platoon of UN troops standing on guard. Fires burned in the background, leaving giant towers of black smoke in their wake. Screams echoed in the background from civilians running from an unknown terror. The soldiers were visibly shaken. This is Rebecca Rose, reporting from Dolbourne. Riots have reached this city and have caused massive damage. Hundreds have been killed and thousands with critical wounds. We are on the

Vark analyis paper Free Essays

Learning Styles This paper will explore the kinesthetic learning style identified by the VARK questionnaire. This paper will look into the dentified characteristics of a kinesthetic learner as well as the dfferent learning and studying strategies that can make the kinesthetic learner successful. Preferred Learning Style: Kinesthetic learning Is a style of learning that Is based on being actively Involved In the learning process. We will write a custom essay sample on Vark analyis paper or any similar topic only for you Order Now Kinesthetic learners use all five senses to be able to grasp Ideas and retain the Information that is being taught. The kinesthetic learning style nables the learner to learn material by â€Å"doing† such as with â€Å"hands on activity. It is essential that these learners have activity involved in their education. Kinesthetic learners have to be active participants in their learning in order to retain taught information. â€Å"Kinesthetic learners need to move around and work with ideas. They need to be touching or doing things that pertain to the material being taught. Kinesthetic learners sometimes have difficulty sitting still in class and Just listening as they are â€Å"hands on learners†. The more actively you are Involved in doing a skill, the better you learn It. The more skin and muscles you use, the better you remember. Even small motions that seem unrelated to the activity help these learners to understand materiel. Kinesthetic learners learn best by doing or experiencing the Information being sought out. The more senses you can Involve In learning, the better you will remember it. † (Nelson, 2013) Preferred Learning Strategies: Kinesthetic learners do well with labs, demonstration, field trips and hands on experiences. The kinesthetic learner should attempt to take the concepts that are being taught and convert those ideas into â€Å"real† experiences. With the use of case studies and applications this can assist the kinesthetic learner to retain taught information as well as help with recall of information at a later on time. Learning tools that benefit the Kinesthetic learner include: being comfortable, kinesthetic learners are comfortable with studying in places such as a comfortable chair or sitting on the floor; listening to music or the TV, kinesthetic learners do study well while listening to music or with the television on as this allows them to use the hearing sense; also allowing room to move, kinesthetic learners need room to move round and change posltlons while studying. Preferred and Identified Learning Strategies: similarities are numerous. The author of this paper is a kinesthetic learner. The author prefers to understand an idea through â€Å"hands† on experience. The VARK learning strategies mirror the author’s preferred learning strategies. The ability of the learner to have self-assurance in their studies is increased once the learner has identified and put into practice learning strategies that work best for them. Changes Needed in Study Habits: As stated previously, kinesthetic learners will flourish in an environment that is onducive to active participation by the learner. With that said kinesthetic learners must learn to adapt methods of study and learning to be successful in other learning environments. These environments can include online learning and lecture halls. Changes in study habits that can benefit the kinesthetic learner include practicing how to take organized notes during a lecture or online discussion. This â€Å"practice† can enable the learner to utilize one of their strengths. Also, practicing Strategies from other learning styles such as recording and re-listening to a lecture at a later time ay help the learner to make information more concrete. VARK Learning Style Analysis Summary: The VARK learning style analysis assists not only the teacher but the student as well to identify different learning styles. The VARK learning analysis identifies five different learning styles: visual, aural, reading/writing, kinesthetic, and multimodal. â€Å"Visual learners learn best by seeing. Things such as charts, diagrams, illustrations and handouts are beneficial learning tools for this type of learner. Visual learners prefer to see information in a visual form. Auditory learners (Aural) learn by hearing information. How to cite Vark analyis paper, Papers

Vark analyis paper Free Essays

Learning Styles This paper will explore the kinesthetic learning style identified by the VARK questionnaire. This paper will look into the dentified characteristics of a kinesthetic learner as well as the dfferent learning and studying strategies that can make the kinesthetic learner successful. Preferred Learning Style: Kinesthetic learning Is a style of learning that Is based on being actively Involved In the learning process. We will write a custom essay sample on Vark analyis paper or any similar topic only for you Order Now Kinesthetic learners use all five senses to be able to grasp Ideas and retain the Information that is being taught. The kinesthetic learning style nables the learner to learn material by â€Å"doing† such as with â€Å"hands on activity. It is essential that these learners have activity involved in their education. Kinesthetic learners have to be active participants in their learning in order to retain taught information. â€Å"Kinesthetic learners need to move around and work with ideas. They need to be touching or doing things that pertain to the material being taught. Kinesthetic learners sometimes have difficulty sitting still in class and Just listening as they are â€Å"hands on learners†. The more actively you are Involved in doing a skill, the better you learn It. The more skin and muscles you use, the better you remember. Even small motions that seem unrelated to the activity help these learners to understand materiel. Kinesthetic learners learn best by doing or experiencing the Information being sought out. The more senses you can Involve In learning, the better you will remember it. † (Nelson, 2013) Preferred Learning Strategies: Kinesthetic learners do well with labs, demonstration, field trips and hands on experiences. The kinesthetic learner should attempt to take the concepts that are being taught and convert those ideas into â€Å"real† experiences. With the use of case studies and applications this can assist the kinesthetic learner to retain taught information as well as help with recall of information at a later on time. Learning tools that benefit the Kinesthetic learner include: being comfortable, kinesthetic learners are comfortable with studying in places such as a comfortable chair or sitting on the floor; listening to music or the TV, kinesthetic learners do study well while listening to music or with the television on as this allows them to use the hearing sense; also allowing room to move, kinesthetic learners need room to move round and change posltlons while studying. Preferred and Identified Learning Strategies: similarities are numerous. The author of this paper is a kinesthetic learner. The author prefers to understand an idea through â€Å"hands† on experience. The VARK learning strategies mirror the author’s preferred learning strategies. The ability of the learner to have self-assurance in their studies is increased once the learner has identified and put into practice learning strategies that work best for them. Changes Needed in Study Habits: As stated previously, kinesthetic learners will flourish in an environment that is onducive to active participation by the learner. With that said kinesthetic learners must learn to adapt methods of study and learning to be successful in other learning environments. These environments can include online learning and lecture halls. Changes in study habits that can benefit the kinesthetic learner include practicing how to take organized notes during a lecture or online discussion. This â€Å"practice† can enable the learner to utilize one of their strengths. Also, practicing Strategies from other learning styles such as recording and re-listening to a lecture at a later time ay help the learner to make information more concrete. VARK Learning Style Analysis Summary: The VARK learning style analysis assists not only the teacher but the student as well to identify different learning styles. The VARK learning analysis identifies five different learning styles: visual, aural, reading/writing, kinesthetic, and multimodal. â€Å"Visual learners learn best by seeing. Things such as charts, diagrams, illustrations and handouts are beneficial learning tools for this type of learner. Visual learners prefer to see information in a visual form. Auditory learners (Aural) learn by hearing information. How to cite Vark analyis paper, Papers

Crime Drama TV Show Comparison Sherlock And Elementary Essay Example

Crime Drama TV Show Comparison Sherlock And Elementary Essay Since replacing radio as the most popular mass media, television has modernized lifes and revolutionized todays society. Bibs Sherlock and Cabs Elementary are two popular television shows that are often compared and contrasted because of their heritage to the iconic stories of Sherlock Homes. Sherlock Holmes is a fictional detective, conceived by Sir Arthur Canon Doyle in 1887. An analysis between these two adaptations, have revealed many significant similarities and differences. Both television shows till uphold many ideas and themes that can be traced back to the original stories of Sherlock Homes, but it is distinctly clear that Bibs Sherlock is a far more accurate representation of the Sherlock character. Bibs Sherlock is a modernized, yet accurate portrayal of the classic Sherlock, whereas Cabs Elementary is a modernized, mainstream adaptation of the classic Sherlock. It is evident that both shows differ greatly, they differentiate in their form and the social context they uphold. Although they have their vast differences, it is suspected that both shows aim towards and fulfill the same purpose and Hereford target a similar audience. Bibs Sherlock and Cabs Elementary contrast, in respect to their form and stylistic features. Sherlock is found to be considerably more dramatic, when compared to Elementary. This is based on the music used in both shows and the behavior demonstrated by both Sherlock. A quote from Bibs Sherlock Im not a psychopath! Im a high functioning sociopath.. Encapsulates his behavior completely. In contrast, Elementary Sherlock depicts a much lesser eccentric and theatrical character. In regards to behavior, Sherlock odd language in Bibs Sherlock, appears a lot more exaggerated than it does in Elementary. An example of this is, while thinking, Sherlock will often make it very obvious by emphasizing silence. This manipulates the audience as they anticipate for the next hint in solving the crime. Finally the use of music in both shows is used to induce certain moods. We will write a custom essay sample on Crime Drama TV Show Comparison Sherlock And Elementary specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Crime Drama TV Show Comparison Sherlock And Elementary specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Crime Drama TV Show Comparison Sherlock And Elementary specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Elementary uses a more mainstream approach by using the latest popular soundtracks, this creates a sense of familiarity. Whilst Sherlock only uses an orchestrated score. The use of music is noticeably more prominent in Bibs Sherlock. Dramatic music is used effectively to creating tension, by increasing the rhythm of the music, which signifies an upcoming suspenseful event. Sherlock and Elementary are two examples of an extensive list of entertaining crime shows. The writers and producers of these shows have ensured they achieve their purpose of entertaining their audiences. They have done so by incorporating an interesting storyline with well thought characters. The writers of Elementary have strayed away from the original Canon Doyle stories, but in doing so, they have still managed to maintain a similar level of implement and depth in their stories. This is not the case when it comes to Bibs Sherlock, the pilot episode A Study in Pink is directly derived from Canon Doles first novel A Study in Scarlet. Another aspect that plays a role in a shows entertainment factor, are the characters and how well their portrayed. Bibs Sherlock may have an advantage with award winning actors such as Benedict Cumberland and Martian freeman, but Elementary cast has proved to be just as good at portraying an believable representation of the Sherlock character. Both shows have also done a remarkable job in enforcing the relationship and compatibility between Sherlock and Watson, this increases the depth of the storyline thus making the shows more entertaining. It appears both Sherlock and Elementary are targeted at a similar audience, adolescences and above. As mentioned above both shows aim to entertain their audiences. That being said it can be assumed that both shows could be suitable for anyone with an interest in crime drama. Although it could be said that Bibs Sherlock is primarily targeted at a British audience, due to the cast imprisoning of British actors, and Cabs Elementary is primary targeted at a American audience, as its cast is comprised of American actors. However, both shows are non-restrictive in the content they show and how they show it. Television shows often explore many social issues, past and present. One issue explored by both shows is the gender of the main characters. The characters Sherlock and Watson are both played by male actors in BBC Sherlock, whereas in Elementary, Sherlock is played by a male actor and Watson is played by a female actor. In many ways, this issue relates back to owe accurate both shows portray the original stories. Elementary has outraged many Sherlock fans by casting a female actor to play the classic role of Watson. Casting a female in a traditionally male dominant role symbolisms how the times are changing and how society has begun to embrace gender equality. Bibs Sherlock and Cabs Elementary are both popular adaptations of Canon Doles timeless Sherlock character. Bibs Sherlock was found to be reasonably more dramatic when compared to Elementary, this was due to the behavioral differences between the two Sherlock and the music played urine the shows. Both shows also serve the same purpose of entertaining their audiences. This is achieved with a combination of an addictive storyline paired with well portrayed characters. As well as fulfilling the same purpose, both shows are also aimed at a similar audience. The casting of a female actor to play the male dominated role of Watson in Elementary, symbolisms a change in society and awareness for gender equality. Sherlock and Elementary might have their differences, but both shows are inarguably great examples of crime drama.

Communication with shareholders and stakeholders through financial report Essay Example

Communication with shareholders and stakeholders through financial report Essay Example Communication with shareholders and stakeholders through financial report Essay Communication with shareholders and stakeholders through financial report Essay The company chiefly communicates with its stockholders and other stakeholders through its fiscal study. Therefore the chief aim of a fiscal study is to offer information which is utile to current and possible investors for determination devising ( FASB ) . Fiscal statements entirely can non give a balanced and apprehensible position of the company s place and chances. Therefore a assortment of narrative studies have been included in the Group one-year study, which provides extra information that are non- fiscal on the company s stance, public presentation and chances ( ORegan, 2001 ) . This narrative subdivision is non audited by hearers as the fiscal subdivision, but still many users rely on this to measure the place of the company. Therefore, the company would frequently utilize artworks and other distraction methods to pull strings the fiscal figures in order to do the study look more attractive to the current and possible investors ( Penrose J.M. , 2008 ) . Use of coloring material and artworks The in writing interior decorator of the one-year study can pull strings the perceptual experience of the informations in a graph ( Penrose.J. 2008 ) . As mentioned in the debut, houses tend to utilize distraction methods so as to do the narrative study look more attractive. Pennon Group is no different than the others. There seem to be several efforts made in order to deflect the reader. A really obvious case is the use of cardinal public presentation indexs at the top of the page. On most pages KPI s are given as high spots, frequently out of context in really attractive artworks. This would decidedly deflect the several reader from reading the long paragraphs. Another method used by the Group is the use of graphs largely on the left page of the study. This distracts readers because it is frequently the first thing they would see. In other cases when two graphs are provided for comparing frequently the axis of both graphs are non the same, which can misdirect readers. Furthermore gridlines are non available in these graphs, doing readers to presume the figures. The study besides seems to hold used a batch of colorss and attractive artworks in most pages. Often about a one-fourth of the pages are full of artworks. Because the artworks look attractive, the readers might presume that the company had delivered a strong public presentation financially during the twelvemonth. The Canadian Institute of Charted Accountants ( 2008 ) points that utilizing graphs would assist concentrate involvement, attract, aid understand and salvage clip in analyzing informations. The narrative subdivision of Pennon Group consists of many types of artworks. Column charts and pie charts appear be the most common out of the remainder. Besides a broad scope of images, designs and colorss are used to foreground other points. The graphs provided are rather easy to construe. Often Different colorss are used to separate between clip periods. Furthermore the usage of blue and green to separate between the two subordinates proves to be rather effectual. The artworks provided are besides rather dependable, as the information it represents agrees with the underlying information. However most of these artworks are irrelevant to the informations it represents. For case alternatively of utilizing a column chart to stand for turnover, it would hold been more appropriate to utilize a line chart, as shown below. The current and possible investors will hold really small problem in measuring the public presentation, as the artworks are comparable between two pieces of information. Previous twelvemonth s figures are given along with the current twelvemonth s figures, doing comparing effortless. The use of artworks bypasses the linguistic communication barrier, and hence enabling non-English talking investors to grok better. Because frequently the inclusion of proficient footings would confound most readers. In similar cases these graphs make certain to convey the intended message. Use of Language Pennon Group has worded sentences carefully when covering with bad intelligence that would upset investors. One such case is when the president references that one of the subordinates of the Group, Viridor Limited had delivered a strong fiscal public presentation in a really ambitious environment . By utilizing the words ambitious environment Pennon Group tries to do Viridor Limited expression better in the eyes of the investors. This would besides connote that Viridor Limited had performed moderately good during the twelvemonth. There are besides cases where the words unsure planetary economic background had been used in the narrative study to depict low or worsening public presentations. Besides on one juncture the study references that operating net income has increased despite the lessening in demand . By adverting that the operating net income has increased , the fact that the demand has really decreased will non be highlighted. What they say . The several users of the studies may non be interested in all those information that have been presented in narrative studies and would instead stress merely on relevant information they may necessitate to help their determination devising. Therefore the Pennon Group s narrative study shows two cardinal features as illustrated in the FASB exposure bill of exchange, relevance and faithful representation. The information presented in Pennon Group s one-year study 2009 seems relevant to bing and possible investors. Adequate utile inside informations about the public presentation and the fiscal place of the Group during the current twelvemonth have been given. Besides a drumhead which includes many cardinal public presentation indexs ( KPI s ) is provided. These were besides presented rather accurately, and are the same as in the fiscal statements, and were non misdirecting. This besides saves the problem of tossing through the whole study looking for information. However, the above two cardinal features would non do in the reading of informations. Different users may hold different involvements in these studies. Therefore it is indispensable to heighten these cardinal qualitative features to be of more usage to the users. The FASB exposure bill of exchange of May 2008 identifies four more features that could heighten the utility of the narrative studies, viz. , Comparability, Verifiability, Timeliness and Understandability. 2.1.2 Comparison FASB exposure bill of exchange of May 2008 points that comparison enables users to place similarities and differences and measure the Group moderately accurately. The information given in the Pennon Group s narrative study was reasonably easy to compare with figures of the past. Any addition or lessening during the twelvemonth was explained with comparing to old old ages. Besides due to the fact that Pennon Group prepares their histories harmonizing to relevant accounting criterions it makes it reasonably directly frontward to compare with other similar companies in the industry and acquire an overall thought about how the Group is executing. 2.1.3 Verifiability John. M. Penrose exemplifies that narrative studies are non capable to be audited. Although it is non audited the information provided by Pennon Group appears to be presented in a dependable mode, and the information agrees with the underlying informations. 2.1.4 Seasonableness Pennon Group has merely presented information in the narrative study that is utile for the users and that will most likely act upon their determination. Irrelevant information about old old ages was non highlighted in the narrative study. Although it would hold been of aid to the users of the study if a line chart was included which would demo the gradual addition in gross during the past old ages. 2.1.5 Comprehensibility The information provided in the narrative study was rather straightforward. The information is given in simple English with really small proficient footings. Besides the fact that information is categorized under relevant subheadings makes it even easier to construe. The usage of colors was besides used to separate between the two chief subordinates. The frequent usage of paragraphs to foreground different points was really utile to users when looking for specific inside informations. Besides the inclusion of numerical figures to back up the information given increases the degree of comprehensibility. What they do nt state . The narrative subdivision of Pennon Group provides a huge sum of information to assorted users. However at that place appears to be certain critical points which were non highlighted within the study. The narrative study has emphasized on the net income before revenue enhancement, but has failed to foreground the fact that net income after revenue enhancement has been on a diminution. This is shown in the fiscal study, but non in the narrative study. Another critical piece of information withheld from the readers, is the fact that the addition in Earnings per portion by 6 % every twelvemonth is in fact a company policy merely till 2010. With the reduction net income after revenue enhancement it is difficult to vouch such an addition after 2010. Potential and current investors reading the study might acquire a incorrect feeling and this may overcast their opinion. Drumhead In brief, the intent of a narrative study is to supply extra information to investors to help them in their determination devising. The narrative subdivision of Pennon Group was able to accomplish this by supplying information which was utile from a stockholders point of position. The information provided shows features of lucidity, comprehensibility and effectivity which can be interpreted by a current or possible investor even with a minimal accounting cognition. Furthermore, the information seldom varies from the truth giving a just and balanced position on the company s stance. To sum up, it can be accurately concluded that the information provided in the narrative statement makes certain it provides the user of the study the intended message, with minimal divergences.

Hurt Quotes

Hurt Quotes Nobody likes to be hurt. Whether it is physical or mental, pain can be traumatic. Why do we feel so much pain?Throughout history, philosophers, religious thinkers, and intellectuals have tried to decode pain. Medical researchers devote millions of dollars every year to find drugs to alleviate pain. Right from suppressants to sedatives, drugs are designed to numb down pain.But what can we do about emotional pain? How can we not feel hurt when one loses a loved one? Most of us learn to cope with tragedy. We can read inspirational quotes, share our sorrow with a best friend, and grope our way out of the darkness. Some get used to the pain, while others overcome the pain and regain control of their life.If you are going through a difficult phase, and are unable to cope, it is time to realign your thoughts. Dealing with pain is an important part of growing up. We should become mature, wise, and more tolerant with the passage of time. Here are some hurt quotes that echo your hurt feelings. Heed good advice, and walk your way out of pain. Jane FondaWhen you cant remember why youre hurt, thats when youre healed. Colin RayeI laugh, I love, I hope, I try, I hurt, I need, I fear, I cry. And I know you do the same things too, So were really not that different, me and you. Peace PilgrimDo not suppress it-that would hurt you inside. Do not express it-this would not only hurt you inside, it would cause ripples in your surroundings. What you do is transform it. Bill ClaytonThe folks you help wont remember it and the folks you hurt wont ever forget it. Leo BuscagliaDont hold to anger, hurt or pain. They steal your energy and keep you from love. Mahatma GandhiNobody can hurt me without my permission. Theodore Isaac RubinI must learn to love the fool in me the one who feels too much, talks too much, takes too many chances, wins sometimes and loses often, lacks self-control, loves and hates, hurts and gets hurt, promises and breaks promises, laughs and cries. Mother TeresaI have found the paradox that if I love until it hurts, th en there is no hurt, but only more love. C. S. LewisI have learned now that while those who speak about one’s miseries usually hurt, those who keep silence hurt more. Anthony HopkinsWhy love if losing hurts so much? I have no answers anymore; only the life I have lived. The pain now is part of the happiness then. Louis NizerWe are slow to believe that which if believed would hurt our feelings. SenecaWe are more often frightened than hurt; and we suffer more from imagination than from reality. Sarah McLachlanIf you love large, youve got to hurt large. If youve got a lot of light, youve probably got an equal amount of darkness.Diogenes Of what use is a philosopher who doesnt hurt anybodys feelings? Harry CrewsThere is something beautiful about all scars of whatever nature. A scar means the hurt is over, the wound is closed and healed, done with. Sheryl SwoopesNo matter how far life pushes you down, no matter how much you hurt, you can always bounce back.Joan Lunden Holding on to anger, resentment and hurt only gives y ou tense muscles, a headache and a sore jaw from clenching your teeth. Forgiveness gives you back the laughter and the lightness in your life. Armand HammerRegrets and recriminations only hurt your soul. Jessamyn WestIve done more harm by the falseness of trying to please than by the honesty of trying to hurt Jim BakkerI feel like God has forgiven me of so much, that I will forgive everyone who has hurt us. Mother TeresaLove, to be real, must cost - it must hurt - it must empty us of self. George Bernard ShawCruelty would be delicious if one could only find some sort of cruelty that didnt really hurt. Erma BombeckThere is a thin line that separates laughter and pain, comedy and tragedy, humor and hurt. Charles M. SchulzAll you need is love. But a little chocolate now and then doesnt hurt. Mark TwainIt takes your enemy and your friend, working together to hurt you to the heart; the one to slander you and the other to get the news to you. Alexis CarrelEveryone makes a greater effort to hurt other people than to help himself. B. Graham DienertMany people pray as if God were a big aspirin pill; they come only when they hurt. T homas MertonThe truth that many people never understand, until it is too late, is that the more you try to avoid suffering the more you suffer because smaller and more insignificant things begin to torture you in proportion to your fear of being hurt. Abraham LincolnA woman is the only thing I am afraid of that I know will not hurt me. Lewis B. SmedesYou will know that forgiveness has begun when you recall those who hurt you and feel the power to wish them well. Vince LombardiIf you can accept losing you cant win. If you can walk you can run. No one is ever hurt. Hurt is in your mind. Terry BrooksHurt leads to bitterness, bitterness to anger, travel too far that road and the way is lost. Oscar LevantIt’s not what your are, it’s what you don’t become that hurts. Sarah McLachlanHold on, hold on to yourself, for this is gonna hurt like hell. SocratesSlanderers do not hurt me because they do not hit me. Oscar WildeIt often happens that the real tragedies of life occur in such an inartistic manner that they hurt us by their crude violence, their absolute incoherence, their absurd want of meaning, their entire lack of style. SenecaWe are more often frightened than hurt; and we suffer more from imagination than from reality. Angelina JolieI dont believe in guilt, I believe in living on impulse as long as you never intentionally hurt another person, and dont judge people in your life. I think you should live completely free. Ann RichardsIve always said that in politics, your enemies cant hurt you, but your friends will kill you. Drew BarrymoreI want people to love me, but its not going to hurt me if they dont. African ProverbWhen there is no enemy within, the enemies outside cannot hurt you. Dalai LamaOur prime purpose in this life is to help others. And if you cant help them, at least dont hurt them.

Project Analysis St. Mary Shopping Centre Thornbury Assignment

Project Analysis St. Mary Shopping Centre Thornbury - Assignment Example This essay describes a proposal, that was made to demolish the existing Thornbury library building at St. Mary Street, Thornbury BRISTOL, South Gloucestershire, to facilitate the erection of a three storey building to form a new library. The new library was also proposed to provide retail space, office space, and associated car parking in the form of a town centre. The proposal was considered by the Development Control Committee. After due consideration of the opinions and views of all interested parties and after a full deliberation the Committee refused the proposal of the development planning. This essay examines the circumstances under which compulsory purchase of land can be ordered by the city council or other local authorities and also the policies of the government with respect to local planning and development. The researcher of this essay also aims to present an alternative development plan for the land under question. Since the proposal for redevelopment of the site is not accepted by the Thornbury Town Council, it is proposed to demolish the building and construct a shopping centre in the place for renting out office space. The details of the project are listed elsewhere in this paper. However, the researcher concludes that before examining the commercial viability of the proposed shopping complex, it would be of interest to study the details of the provisions, that are related to the compulsory acquisition of land and also about the local planning policies of the government.... Thornbury Library St. Mary Street - a Background The proposed site is located in St. Mary Street, Thornbury Town in South Gloucestershire County and the proposal was to make the shopping centre with the name and style of St. Mary /shopping Centre. The town is situated about 14.5 miles north of Bristol city centre. The site is in the ownership of South Gloucestershire Council and can be leased on a long term basis. The Town centre in Thornbury is dominated by the High Street. St. Mary Street where the site is located is full of remnants of old and historic Thornbury building blocks. Since the proposal for redevelopment of the site is not accepted by the Thornbury Town Council, it is proposed to demolish the building and construct a shopping centre in the place for renting out office space. The details of the project are listed elsewhere in this paper. However, before examining the commercial viability of the proposed shopping complex it would be of interest to study the details of the provisions relating to the compulsory acquisitio n of land and also about the local planning policies of the government. Compulsory Purchase of Land Compulsory acquisition is the process by which local and national governments obtain land and premises for development purposes which they consider is to be done in the best interests of the community. The law relating to compulsory purchase is far too complex in that it includes a provision to allow an owner of an interest in land to make a request to the local authority concerned to take possession of the land if that land is affected by a planning decision of the local authority. The basic principle behind the law is that the land suitable for development which will benefit the community may be

Australian History (see topic below) Essay Example | Topics and Well Written Essays - 1500 words

Australian History (see topic below) - Essay Example It had played significant role that is uniquely vibrant Australia as written in history. The making of Australia which was heading to be as it was in the first half of the twentieth century would have never been possible if not of its British influence which was obtained from its mother empire, Great Britain. It cannot be argued that there was willingness in the part of Australia to embrace dependent relationship within the British Empire. Its best option was to rely on its British Empire so as to survive and not lost its identity. It can be noted that Australia did not seek independence from British control but Britishness was embraced in order that it can have its identity (Evans et al. 1997). Dependence of Australia on its ‘mother country’ lies in the fact that it had to establish its cultural influence and economic and security link (Morkel 2001). This was for initial survival that for over the span of time was the foundation of Australia in its establishment. From a dictionary definition, dependence is synonymous to reliance, trust and subordination. Within the course of Australian history, its reliance to the power of Great Britain meant power, security and survival in its end. It ended up to a deeper trust and mutual agreement which Australia had to take, for collaboration with Great Britain in their quest to conquer the other part of the globe. Australia’s active participation in Britain’s quest to win the world can be clearly manifested in its participation to world wars. The Australian and New Zealand Army Corps day or also known as ‘Anzac’ day is a national celebration in Australia that is viewed sacred and also an act of heroism (Inglis 1997). This only signifies the impeccable support that Australia was willing to give for its mother country. As part of its subordination to mother country, Australia never condemned Britain for their quest to dominion over the

My Feelings on English language :: essays research papers

My feelings about the English language, including both grammar and literature, have changed several times throughout my life. These changes took place as I was influenced by my family and by the different teachers that I have had throughout my academic career. As a young boy, I knew very little about the English language, but the instruction which I have received throughout my academic career has worked to shape my feelings about the English language. My parents began reading to me when I was very young. When I was only six months old, my parents bought me a number of plastic books. Using simple picture books, my parents taught me to recognize pictures of objects and how to associate those objects with their specific names. I learned how to talk when I was only a year old, and my parents continued to read to me in order to help me build up my vocabulary. I specifically remember my mother reading Sesame Street books to me. When she read to me, she used a different voice for each of the characters. I heard the same stories read to me so many times that I began to memorize them. I was able to recite my favorite stories before I could read them for myself. While I was unable to read, my skills with the English language were developing as I learned and used the words that I heard my parents read to me. My parents, my first teachers, made learning the English language an enjoyable experience for me at a young age.  Ã‚  Ã‚  Ã‚  Ã‚   I began attending preschool at the age of three, and I have a number of memories from that period in my life. My preschool teachers made learning about the English language fun. They ingrained in me the letters of the English alphabet using a number of techniques. I remember gluing uncooked macaroni noodles onto construction paper in order to form different letters of the alphabet. The letters or words that we learned were usually associated with a fun story or with a specific color. The teachers also read a great deal to me and my fellow classmates. Story-time became something that I looked forward to. Because my preschool teachers made learning fun, I looked forward to learning more about the English language at a very young age. My parents further reinforced what I learned in preschool by continuing to read to me at home.

Counseling and Diversity Essay

Abstract People of different cultures, including immigrants of today seem to differ from past generations in that they seek to retain many of their cultural values and are less interested in becoming homogenized within the U. S. culture. This distinctness can create a potentially complex situation for both the client and therapist who may differ substantially in their own cultural values. For successful therapy to take place, it is important for therapists to be culturally sensitive of clients and avoid stereotyping. Stereotyping is detrimental to the client/therapist relationship. Therefore, to minimize the risk of misunderstanding and misinterpreting our clients we should acknowledge the influence of culture and respond respectfully to these cultural differences, values, and beliefs. This paper will define counseling and diversity and its disparities such as stereotypes and how they can be influenced from a counselor’s perspective. This paper is an expression of my current thinking regarding a theoretical perspective of counseling and diversity. Introduction Counseling is a conversational process that can be instrumental in the development of skills that help those effectively confront and cope with uncertainties and conflicts. Counseling is for folks who are courageously facing their fears, who want more from their life, who want to expand their lives and achieve goals both personally and professionally. It’s a relationship that builds Confidence (Edwards, 2009 p90). Counseling is where a professional will give advice, opinions or direction based on what the patient has discussed with them. In some ways, a counselor could almost be seen as a guide. Counseling is done in an informal and comfortable environment where the patient is free to discuss what bothers them. They are free to express their feelings and emotions to someone they know are listening to them. It’s easy for people who don’t really know what counseling is to not realize there are many different types of counseling for different problems. Counseling is very much like therapy (Radcliff, 2009 p93) in that there are individual areas in which counseling focuses on. It is not simply one broad thing that one person covers. There are actually different subjects that different counselors will specialize in. There is marriage counseling, family counseling, career counseling, mental health counseling, substance abuse counseling, debt counseling, child development counseling and grief counseling, to name a few. Diversity means differences such as different religious beliefs, different cultural traditions, music, art, dancing etc. (Patchell & Broussard,2009,p88)In the context of society and culture, diversity is usually mentioned in discussing multicultural societies. What do people from other cultures contribute when they migrate and become part of a new society. Why should these different traditions and customs be valued? They enrich a society because they allow people to experience different thinking processes, to see that there is more than one way of approaching issues or living one’s life. Why is diversity important? Educating managers and staff on how to work effectively in a diverse environment helps the University prevent discrimination and promote inclusiveness. There is evidence that managing a diverse work force well can contribute to increased staff retention and productivity (Ogans, 2009 p91). It can enhance the organization’s responsiveness to an increasingly diverse world of customers, improve relations with the surrounding community, increase the organization’s ability to cope with change, and expand the creativity of the organization. In addition to contributing to these business goals, diversity can contribute to goals unique to the University as a public institution, such as increased accessibility and accountability to all residents of the state. Cultural Norms and Differences Cultural norms are behavior patterns that are typical of specific groups.

Biography of Isoroku Yamamoto, World War II Admiral

Isoroku Yamamoto (April 4, 1884–April 18, 1943) was the commander of the Japanese Combined Fleet during World War II. It was Yamamoto who planned and executed the attack on Pearl Harbor in Hawaii. Initially against war, Yamamoto nevertheless planned and participated in many of the most important battles of the war. He was finally killed in action in the South Pacific in 1943. Fast Facts: Isoroku Yamamoto Known For: Isoroku Yamamoto was the commander of the Japanese Combined Fleet during World War II.Also Known As: Isoroku TakanaBorn: April 4, 1884 in Nagaoka,  Niigata,  Empire of JapanParents: Sadayoshi Teikichi, and his second wife MinekoDied: April 18, 1943  in Buin,  Bougainville,  Solomon Islands,  Territory of New GuineaEducation:  Imperial Japanese Naval AcademyAwards and Honors:  Ã‚  Grand Cordon of the  Order of the Chrysanthemum  (posthumous appointment, Grand Cordon of the Order of the Rising Sun with Paulownia Flowers  (April 1942),  Grand Cordon of the Order of the Rising Sun  (April 1940); the subject of many books and moviesSpouse: Reiko MihashiChildren: Yoshimasa and Tadao (sons) and Sumiko and Masako  (daughters)Notable Quote: Should hostilities once break out between  Japan  and the  United States, it is not enough that we take  Guam  and the  Philippines, nor even  Hawaii  and San Francisco. We would have to march into   Washington  and sign the treaty in the  White House. I wonder if our politicians (who speak so lightly of a Japanese-American war) have confidence as to the outcome and are prepared to make the necessary sacrifices. Early Life Isoroku Takano was born April 4, 1884, in Nagaoka, Japan, and was the sixth son of samurai Sadayoshi Takano. His name, an older Japanese term for 56, referenced his fathers age the time of his birth. In 1916, following the death of his parents, the 32-year-old Takano was adopted into the Yamamoto family and assumed its name. It was a common custom in Japan for families without sons to adopt one so that their name would continue.  At age 16, Yamamoto entered the Imperial Japanese Naval Academy at Etajima. Graduating in 1904 and ranked seventh in his class, he was assigned to the cruiser Nisshin. Early Military Career While on board, Yamamoto fought in the decisive Battle of Tsushima (May 27-28, 1905).  During the engagement, Nisshin served in the Japanese battle line and sustained several hits from Russian warships. In the course of the fighting, Yamamoto was wounded and lost two fingers on his left hand. This injury led to him earning the nickname 80 sen, as a manicure cost 10 sen per finger at the time. Recognized for his leadership skill, Yamamoto was sent to the Naval Staff College in 1913. Graduating two years later, he received a promotion to lieutenant commander. In 1918, Yamamoto married Reiko Mihashi with whom he would have four children. A year later, he departed for the United States and spent two years studying the oil industry at Harvard University. Returning to Japan in 1923, he was promoted to captain and advocated for a strong fleet that would allow Japan to pursue a course of gunboat diplomacy if necessary. This approach was countered by the Army, which viewed the Navy as a force for transporting invasion troops. The following year, he changed his specialty from gunnery to naval aviation after taking flying lessons at Kasumigaura. Fascinated by air power, he soon became the schools director and began to produce elite pilots for the Navy. In 1926, Yamamoto returned to the United States for a two-year tour as the Japanese naval attachà © in Washington. Early 1930s After returning home in 1928, Yamamoto briefly commanded the light cruiser Isuzu before becoming captain of the aircraft carrier Akagi.  Promoted to rear admiral in 1930, he served as a special assistant to the Japanese delegation at the second London Naval Conference and was a key factor in raising the number of ships the Japanese were permitted to build under the London Naval Treaty. In the years after the conference, Yamamoto continued to advocate for naval aviation and led the First Carrier Division in 1933 and 1934. Due to his performance in 1930, he was sent to the third London Naval Conference in 1934. In late 1936, Yamamoto was made the vice minister of the Navy. From this position, he argued strenuously for naval aviation and fought against the construction of new battleships. Road to War Throughout his career, Yamamoto had opposed many of Japans military adventures, such as the invasion of Manchuria in 1931 and the subsequent land war with China. In addition, he was vocal in his opposition to any war with the United States and delivered the official apology for the sinking of USS Panay in 1937. These stances, along with his advocating against the Tripartite Pact with German and Italy, made the admiral very unpopular with the pro-war factions in Japan, many of which put bounties on his head. During this period, the Army detailed military police to conduct surveillance on Yamamoto under the guise of providing protection from potential assassins. On August 30, 1939, Navy Minister Admiral Yonai Mitsumasa promoted Yamamoto to commander-in-chief of the Combined Fleet commenting, It was the only way to save his life—send him off to sea. Following the signing of the Tripartite Pact with Germany and Italy, Yamamoto warned Premier Fumimaro Konoe that if he were forced to fight the United States, he expected to have success for no more than six months to a year. After that time, nothing was guaranteed. With war almost unavoidable, Yamamoto began planning for the fight. Going against traditional Japanese naval strategy, he advocated a quick first strike to cripple the Americans followed by an offensive-minded decisive battle. Such an approach, he argued, would increase Japans chances of victory and might make the Americans willing to negotiate peace. Promoted to admiral on November 15, 1940, Yamamoto anticipated losing his command with the ascension of General Hideki Tojo to prime minister in October 1941. Though old adversaries, Yamamoto retained his position due to his popularity in the fleet and connections to the imperial family. Pearl Harbor As diplomatic relations continued to break down, Yamamoto began planning his strike to destroy the US Pacific Fleet at Pearl Harbor, Hawaii, while also outlining plans for drives into the resource-rich Dutch East Indies and Malaya. Domestically, he continued to push for naval aviation and opposed the construction of the Yamato-class super-battleships, as he felt they were a waste of resources.  With the Japanese government set on war, six of Yamamotos carriers sailed for Hawaii on November 26, 1941. Approaching from the north they attacked on December 7, sinking four battleships and damaging an additional four—beginning World War II. While the attack was a political disaster for the Japanese due to the United States desire for revenge, it provided Yamamoto with six months (as he anticipated) to consolidate and expand their territory in the Pacific without American interference. Midway Following the triumph at Pearl Harbor, Yamamotos ships and planes proceeded to mop up Allied forces across the Pacific. Surprised by the speed of the Japanese victories, the Imperial General Staff (IGS) began to ponder competing plans for future operations. While Yamamoto argued in favor of seeking a decisive battle with the American fleet, the IGS preferred to move toward Burma. Following the Doolittle Raid on Tokyo in April 1942, Yamamoto was able to convince the Naval General Staff to let him move against Midway Island, 1,300 miles northwest of Hawaii. Knowing that Midway was key to the defense of Hawaii, Yamamoto hoped to draw the American fleet out so that it could be destroyed. Moving east with a large force, including four carriers, while also sending a diversionary force to the Aleutians, Yamamoto was unaware that the Americans had broken his codes and were informed about the attack. After bombing the island, his carriers were struck by U.S. Navy aircraft flying from three carriers. The Americans, led by Rear Admirals Frank J. Fletcher and Raymond Spruance, managed to sink all four Japanese carriers (Akagi, Soryu, Kaga, and Hiryu) in exchange for the USS Yorktown (CV-5). The defeat at Midway blunted Japanese offensive operations and shifted the initiative to the Americans. After Midway Despite the heavy losses at Midway, Yamamoto sought to press forward with operations to take Samoa and Fiji. As a stepping stone for this move, Japanese forces landed on Guadalcanal in the Solomon Islands and commenced building an airfield. This was countered by American landings on the island in August 1942. Forced to fight for the island, Yamamoto was pulled into a battle of attrition that his fleet could not afford. Having lost face due to the defeat at Midway, Yamamoto was forced to assume the defensive posture preferred by the Naval General Staff. Death Throughout the fall of 1942, he fought a pair of carrier battles (Eastern Solomons Santa Cruz) as well as numerous surface engagements in support of the troops on Guadalcanal. Following the fall of Guadalcanal in February 1943, Yamamoto decided to make an inspection tour through the South Pacific to boost morale. Using radio intercepts, American forces were able to isolate the route of the admirals plane. On the morning of April 18, 1943, American P-38 Lightning planes from the 339th Fighter Squadron ambushed Yamamotos plane and its escorts near Bougainville. In the fight that ensued, Yamamotos plane was hit and went down, killing all on board. The kill is generally credited to 1st LieutenantRex T. Barber.  Yamamoto was succeeded as commander of the Combined Fleet by Admiral Mineichi Koga.