A Short Note On The Cell Phone Industry - 1820 Words

Although Microsoft was slow to join the cell phone war, and was unsuccessful in partaking in the market even with theier $7.2MM purchased of Nokia in 2013, our team believes the cell phone market is now ready for a Microsoft Surface cell phone. After all, Microsoft holds a solid reputation in operating and security software shouldn’t they be able to produce a desirable phone? Our team believes it can. The cell phone industry is dynamic and thriving market that offers a place to innovation. Despite the losses already assumed by Microsoft which includes, assumed infringement liabilities by the purchase of the Nokia cell phone line, and the added expenses in the amount of $780 million under the Phone Hardware Restructuring Plan (SEC, 10Q dated 09/2016), our team feels Microsoft is in a good position to release a desirable and successful phone line. Furthermore, our team also believes that Microsoft invested in the market to â€Å"leave the table† at this point. As Leo Sun from TMSunLion said: â€Å"it was reported that Microsoft s phone hardware revenue plunged 46% annually in constant currency terms due to the downsizing of the business and market share losses. Meanwhile, Surface device sales rose 61%, thanks to strong demand for the Surface Pro 4 and Surface Book. That s probably why Surface VP Panos Panay s team reportedly inherited the Surface Phone project last year -- launching future mobile devices under the Surface banner instead of the Lumia one might generateShow MoreRelatedSonic is about to enter a mature and highly competitive PDA market. Founded eighteen months ago,700 Words   |  3 Pagesmonths ago, the company was birthed by two entrepreneurs highly skilled and knowledgeable in telecommunications. They are preparing to present their first product, Sonic 1000 PDA. The Sonic 1000 offers wireless networking, digital technology, dual phone use, 20 gigabytes of memory, four megapixel camera, and voice recognition hands free operatio n (Kotler Keller, 2009, p. A5). A marketing consultant group has been secured by Sonic to analyze its current marketing plan. In this paper, the task ofRead MoreMobile Phones And The Mobile Phone Industry1448 Words   |  6 Pagessolutions, including the mobile phone. In fact, there are now more mobile phone subscribers in the world (2.4 billion), than there are landline phones subscribers. The mobile phone is becoming a primary means of communication, not only for voice but also for digital services, email, digital photos, navigation, etc. Worldwide over 350 billion text messages, also known as â€Å"SMS Messages,† are exchanged across the world’s mobile networks every month. The global cell phone industry had a growth momentum in (2011-2015)Read MoreMobile Phones And The Global Growth Momentum1462 Words   |  6 Pagessolutions, including mobile phone. In fact, there are now more subscribers in the mobile phone service in the world (2.4 million), and there are mobile subscribers to fixed lines. Mobile phone has become the basic communication means, not only for voice but also for digital services, and e-mail, digital photos, navigation, etc. all over the world more than 350 million text messages, also known as SMS messages are exchanged worldwide mobile networks each month. The mobile phone maker in the global growthRead MoreApple Case Study : Apple s Competitive Advantage1258 Words   |  6 Pagesplans , design and framework apple adopted and how they it changed when a new competition IBM entered. Furthermore, the report discusses the PC industry and what are were the major players in it, it also focuses on the shortcomings of the apple company which leads to its struggle in PC industry. The report also focuses on the state of the smartphone industry and its competitive advantage in it along with with evaluating the apple watch strategy and it’s implications. Apple Historical Competitive Advantage:Read MoreMobile Phones : The First Form Of Communication1565 Words   |  7 PagesCory Paradis As cellphones have advanced, methods of communication beyond the standard phonecall have appeared on the devices as well, such as email support and SMS (Short Message Service, colloquially known as texting). With the introduction and increased proliferation of smartphones, defined by the Oxford Dictionary as mobile phones [...] with an operating system capable of running downloaded applications[1], an even greater variety of communication methods have developed using applications, someRead MoreWhat is Bitcoin? Is it the Cash of the Future?1387 Words   |  6 Pagesaround the world. Bitcoin answered what was thought to be an unsolvable math problem known as the Byzantine Generals Problem. It is important to note, that while Bitcoin can be very difficult to understand, most people dont fully understand most of today’s technologies that influence their everyday lives such as telephones, cell phones, the internet, and computers. Why is a Decentralized Payment System a Big Deal? Regulation of money supply needs to be depoliticized... especiallyRead MoreShort Messaging Service Empowers Clients Help Send And Get Short Instant Messages Around 140-160 Characters On Mobile Phones1731 Words   |  7 PagesShort Messaging Service empowers clients to send and get short instant messages around 140-160 characters on mobile phones. Generally alluded to as text messaging or texting. Or â€Å"mobile texting†. Organizations, businesses and consumers depend on wireless text messaging. According to the Cellular Telecommunications Industry Association (CTIA): America’s wireless networks extended 1.9 trillion text messages – that is more than 5 billion text messages each day – and 218 billion MMS messages inRead More Wireless Technology Essay1720 Words   |  7 PagesWireless Technology Wireless technology is an industry that has seen much growth and progress in the years following the inception of the internet and cell phones. Our society has progressed to the point to where we can no longer function without this technology. Business, travel, and everyday life now are dependant on wireless technology. Wireless technology is just what its name implies, communicating or computing without wires and phone lines. Wireless technology uses a variety of differentRead MoreApple Inc. : An American Corporation That Designs And Other Consumer Electronics Essay1669 Words   |  7 Pagesprogramming, administrations, peripherals, organizing arrangements, and outsider computerized substance and applications. The Company offers its items worldwide through its retail locations, online stores, and direct deals compel, and through outsider cell organize transporters, wholesalers, retailers, and esteem included affiliates. What s more, the Company offers an assortment of outsider iPhone, iPad, Mac and iPod good items, including application programming, printers, stockpiling gadgets, speakersRead MoreApplication Of A Cell Phone Essay2033 Words   |  9 Pagespurchasing a cell phone 3 3. Information Search 4 3.1 Theory of information search 4 3.2 Apply theory to purchasing a cell phone 4 4. Evaluation of alternatives 5 4.1 Theory of evaluation of alternatives 5 4.2 Application 5 5. Purchase Decision 6 5.1 Theory of purchase decision 6 5.2 Application 6 6. Post-Purchase Decision 7 6.1 Theory of post-purchase decision 7 6.2 Application 7 Reference List 8 1. Introduction 1.1 Background Electronic products nowadays are refreshed yearly. Cell phones even more